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State statute · Wisconsin

Wis. Stat. s. 628.34: Unfair marketing practices

Publisher
Wisconsin Legislature
Edition
Wis. Stat. s. 628.34, current official online text, retrieved 2026-09-11
Last checked
2026-09-11
Status
Wisconsin Statutes, public domain
Edition and licensing notes

Publisher. Wisconsin Legislature (docs.legis.wisconsin.gov)

Status. Wisconsin Statutes, public domain.

Read the official textPractice questions from this source

What this document is

Wis. Stat. s. 628.34: Unfair marketing practices is a state statute published by Wisconsin Legislature (docs.legis.wisconsin.gov). It is one of the Wisconsin documents that insurance license exam questions are written from, including wisconsin life & health, wisconsin property & casualty practice questions. This page summarizes it and points to the official version, which is the text to rely on.

Sections cited in practice questions

Each practice answer shows the exact passage it comes from. These are sections of this document that questions cite, with a short excerpt from the source text.

  • Wis. Stat. § 628.34(3)(b) (Unfair discrimination: disability coverage)
    “No insurer may refuse to insure or refuse to continue to insure, or limit the amount, extent or kind of coverage available to an individual, or charge an individual a different rate for the same coverage because of a mental or physical disability except when the refusal, limitation or rate...”
  • Wis. Stat. § 628.34(1)(a) (Misrepresentation - false record entry as communication)
    “Filing a report and, with intent to deceive a person examining it, making a false entry in a record or willfully refraining from making a proper entry, are “communications” within the meaning of this paragraph.”
  • Wis. Stat. § 628.34(3)(a) (Unfair discrimination: broad group averaging)
    “Rates are not unfairly discriminatory if they are averaged broadly among persons insured under a group, blanket or franchise policy, and terms are not unfairly discriminatory merely because they are more favorable than in a similar individual policy.”
  • Wis. Stat. § 628.34(2) (Unfair inducements, mass-marketing exception)
    “This subsection does not preclude the reduction of premiums by reason of expense savings, including commission reductions, resulting from any form of mass marketing.”
  • Wis. Stat. § 628.34(1)(a) (Misrepresentation - misleading business names)
    “No intermediary or insurer may use any business name, slogan, emblem, or related device that is misleading or likely to cause the intermediary or insurer to be mistaken for another insurer or intermediary already in business.”
  • Wis. Stat. § 628.34(1)(a) (Misrepresentation - misleading by incompleteness)
    “No person who is or should be licensed under chs. 600 to 646 , no employee or agent of any such person, no person whose primary interest is as a competitor of a person licensed under chs. 600 to 646 , and no person on behalf of any of the foregoing persons may make or cause to be made any...”
  • Wis. Stat. § 628.34(4) (Restraint of competition)
    “may commit or enter into any agreement to participate in any act of boycott, coercion or intimidation tending to unreasonable restraint of the business of insurance or to monopoly in that business.”
  • Wis. Stat. § 628.34(3)(a) (Unfair discrimination: risk classification)
    “No insurer may unfairly discriminate among policyholders by charging different premiums or by offering different terms of coverage except on the basis of classifications related to the nature and the degree of the risk covered or the expenses involved, subject to ss. 632.365 , 632.729 , 632.746 and...”
  • Wis. Stat. § 628.34(2) (Unfair inducements)
    “may seek to induce any person to enter into an insurance contract or to terminate an existing insurance contract by offering benefits not specified in the policy, nor may any insurer make any agreement of insurance that is not clearly expressed in the policy to be issued.”
  • Wis. Stat. § 628.34(5) (Free choice of insurer)
    “whenever the procurement of insurance coverage is required as a condition for the conclusion of a contract or other transaction or for the exercise of any right under a contract.”
  • Wis. Stat. § 628.11 (Appointment of agents)
    “Appointment of agents. An insurer shall report to the commissioner at such intervals as the commissioner establishes by rule all appointments, including renewals of appointments, and all terminations of appointments of insurance agents to do business in this state, and shall pay the fees prescribed...”
  • Wis. Stat. § 628.10 (2) (e) (Termination of license; for changing state of residence)
    “For changing state of residence. The license of an intermediary or individual navigator who changes residence from one state to another is revoked 60 days after the change of residence. The intermediary or individual navigator may be relicensed only after satisfying any requirements under s. 628.04...”

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Questions about this source

Wis. Stat. s. 628.34: Unfair marketing practices is a state statute published by Wisconsin Legislature (docs.legis.wisconsin.gov). Edition: Wis. Stat. s. 628.34, current official online text, retrieved 2026-09-11.

No. This page summarizes the document and links to the official version. Always rely on the text published by Wisconsin Legislature (docs.legis.wisconsin.gov) for the current law.

Practice questions for Wisconsin Life & Health, Wisconsin Property & Casualty cite this document.

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